When coming up with a brand name, tagline, post headline or campaign title, you have to give serious consideration to its “stickiness”. Stickiness refers to that special something an idea, or title, can have that will make it stick in people’s minds irrevocably. It’s an idea explored well (and stickily!) in Made to Stick by Chip and Dan Heath and absolutely embodied by the legendary Agent 007. To celebrate 50 years of Bond films today, we’re looking at what Bond can teach us about branding for social media.