What James Bond Can Teach Us about Social Media
When coming up with a brand name, tagline, post headline or campaign title, you have to give serious consideration to its “stickiness”. Stickiness refers to that special something an idea, or title, can have that will make it stick in people’s minds irrevocably. It’s an idea explored well (and stickily!) in Made to Stick by Chip and Dan Heath and absolutely embodied by the legendary Agent 007. To celebrate 50 years of Bond films today, we’re looking at what Bond can teach us about branding for social media.
Bond is rarely seen without his suit on (and on the rare occasion he is it’s only to besmirch the honour of his latest Bond Girl). It’s as much a part of his identity as MI:6 moniker and I bet you’d find it difficult to imagine Bond wearing old jeans or flip-flops! Bond’s suit forms a major part of his brand identity and serves to tell viewers who he is before he opens his mouth.
Make sure your social has its suit on. Your social profiles should always feature your corporate or personal branding and stay on message at all times.
“Bond. James Bond.”, “Shaken, not stirred.”, the pick-up lines, the puns: Bond never minces his words and always has the perfect thing to say to everyone, be they friend or foe, and his quips have saved his skin and advanced his relationships on more than one occasion.
Words are important: whether you’re defining your brand online, or interacting with your community, they need to be considered. If you don’t immediately know the right thing to say, keep mum until you do.
Not only does Bond have a license to kill, he’s also incredibly good at it and not shy about saying so. But Bond could never be accused of failing to back up his boasts and will keep his skills under his hat when it’s appropriate.
If you or your company is the best at something, talk about it, but know when and where. While it may be appropriate to blow your own trumpet on your blog, a press release or a sparse few Twitter and Facebook updates, stomping into Reddit just to promote yourself is never a good idea.
Other than Batman, it’s fair to say that Bond is the most equipped man in entertainment. No, not like that, you naughty person! Bond, backed up by Q, always has the right guns, cars and gadgets for his mission and never leaves HQ without them.
Make sure you have the right tools on your utility belt. Although you might want to sign up for a social network to camp your brand’s name, if you can’t keep up a regular engagement pattern then keep it locked down and under-wraps, and always make high use of the tools you are most skilled with.
Bond is more than just a man: every day with the man is an experience in living. From his adventures, to his gadgets, sexual conquests, the music and style, James Bond is far more than a one trick pony.
Don’t let yourself stagnate. Whether you’re sticking to a rigid social sharing pattern, only posting text updates, or engaging sparingly with your community, you can end up sounding like a broken social record. Keep up what works best for your brand, but occasionally throw curve balls at your community to keep it fresh.