AI Content Marketing

AI in content marketing | How AI content marketing helps?

Content marketing is a strategy that allows businesses to create, distribute, and promote content to attract and retain customers. Content marketing helps the organization establish trust while increasing visibility on search engines. AI Content marketing tools do that for you through automated content. The Future of AI in Content Marketing mainly depends on:

  • Increased productivity
  • Better user experience
  • Better decision making
  • Better eco-values

Here are some amazing AI Marketing facts that will blow your mind.

AI Marketing Facts

AI content marketing tools help you win customers’ preferences by identifying your target audience better. It helps you understand what users like by creating engaging automated content based on insights about their interests, needs, and fears so that your brand appears as a trusted advisor who understands them perfectly well.

What is automated content?

Content creation automation or Automated content is the content created using Natural Language Generation (NLG) technology. NLG algorithms analyze data and then create human-sounding text that conveys the information. Automated content could be of many forms like articles, blog posts, product descriptions, and even social media posts.

NLG technology is constantly improving, and it is now capable of creating quite realistic and believable content. This has led to increased interest in using automated content for marketing purposes. There are many advantages to using automated content in marketing campaigns:

First of all, it can save a lot of time and effort. Creating high-quality content manually can be very time-consuming. Automated content can be created in seconds, which frees up time that can be spent on other tasks.

Secondly, Content creation automation can be highly personalized. It can be tailored to the specific needs and interests of a group of customers or target audiences. This makes automated content much more effective than generic marketing materials.

Thirdly, automated content can be updated quickly and easily to reflect changes in data or customer preferences. This makes it possible to keep your marketing materials up-to-date without incurring excessive costs.

How AI in content marketing helps?  

ai-in-content-marketing

Artificial Intelligence is changing the way businesses operate. With AI, companies can now create smart software applications that can learn from past experiences and make better decisions faster than humans.

Unlike traditional content marketing strategies, these tools leverage artificial intelligence to increase efficiency, generate more engaging copy, shorten lead times on new content campaigns, measure ROI more precisely, and much more.

Pros of AI Content marketing:

Personalized and relevant messages

Predictive analysis lets you understand user preferences and make recommendations based on that data. Netflix uses this to recommend shows and Amazon uses it to recommend products. As a marketer, if you can develop a set of data points that let you guide users to a specific product or service that is very powerful. Make solving a user’s problem easy for them.

Cost savings

According to Business Insider, by the year 2020, it is projected that 85% of customer interactions will happen without the need for a human.

Streamlines marketing efforts

Deep learning through Artificial Intelligence allows computers to accurately identify user behavior and predict which segments are more likely to become customers. Programs can provide specific information related to which leads will probably convert, allowing marketers to target their efforts based on detailed demographics – without wasting time on less probable leads.

Personalization of products

This includes identifying possible potential customers based on data like purchase demographics, location, purchase history, etc. It also includes tracking and customer data with the products themselves. Under Armour recently made use of IBM’s Watson to combine their own customer data with third-party information to create a personalized health and fitness tracking app called “Record”.

Predictive analytics

One of the most common ways AI is being used in content marketing is through predictive analytics. This technology can be used to study past user behavior in order to better understand what type of content is most likely to resonate with the audience. This information can then be used to generate customized content recommendations for individual users, meaning that your content is more likely to be seen by those who are most likely to engage with it.

Natural Language Processing

Natural Language Processing (NLP), can be used to automatically generate summaries of long-form content, helping users quickly identify the key points and decide whether they want to read on. NLP can also be used to generate targeted keywords and phrases for SEO purposes, helping your content to rank higher in search engine results pages.

Cons of using artificial intelligence in content marketing:

Personalized and relevant messages

Customers don’t always like talking to computers on the phone

Simple, unsophisticated chatbots can sometimes make it obvious that there is no human on the other end. This can make certain people very uncomfortable. Chatbots should be used with care based on your target audience and supported by a live human as often as possible. Similarly, if you have ever dialed a customer service number and pressed 1, 2, or 3 to speak to a robot, you know how frustrating that can be.

Computers can’t do it without humans

Science fiction offers many scenarios where technology takes away all of the human jobs, and robots take over the world. The good news for us is that humans will always be necessary when it comes to marketing jobs. Computers can’t change their minds, make creative decisions, or use their imaginations. Creativity and cultural reference will be sorely lacking if your company only uses AI for content creation. Artificial Intelligence may offer certain solutions and efficiencies but, ultimately, humans are still the epicenter of the marketing world.

Algorithms can be wrong

It’s hard to imagine that a computer could be wrong. And mathematically or formulaically they might always be “right” but humans are comprised of so much more than simple formulas and statistics. Humans are unique and have many varieties of tastes and preferences that cannot be dumbed down to a formula.

The very thing that makes us human is the fact that we are constantly changing and growing, and there are always outliers. Elon Musk has even suggested that AI should be regulated because of the various threats it poses.

What are AI content marketing tools?

Many types of AI content marketing tools are available to help businesses create and distribute content. Some of the most popular include:

Content Creation Tools:

These tools help businesses create original content or repurpose existing content for different channels. This can include writing articles, creating videos, or designing infographics. Just google it and you will find dozens of them. If you want to know more about AI content writing tools check out our post.

Voice-Controlled Services:

AI-assisted voice services have taken us by storm- from Apple’s Siri, Google Home, Amazon Echo (Alexa), and Microsoft’s Cortana. These are increasing the productivity of millions of people every day. Many content management platforms provide voice-assisted services, including voice-to-text, like Google Docs, and text-to-voice, like Animaker.

Text to video tools:

Content Editing:

Grammarly

AI tools for SEO:

AI-content-marketing-tools
  • Title checker
  • Market Muse: This program will analyze your posts to see what you need to do to improve the optimization of your content to skyrocket your search engine optimization campaigns. Check out- Market Muse.

$0 Plan (no cc required)

No time limit | 1 user | 15 queries per month | 10 projects

Applications: Optimize, Research, Compete, Questions, Connect

  • Clearscope: It can produce briefs that give you suggestions on what keywords to include. It will also highlight certain keywords that should be included in headings. It will even give you links to some of the top competitors and give you suggestions for questions to answer in the content. check out- Clearscope. (best for enterprises)
  • Surfer SEO: For those looking to optimize content around keyword density, images, and FAQs. Based on certain inputs, the program will generate a list of keywords to include. It can also suggest how long the contents should be, the number of headings you need to have, and certain questions you should answer along the way. It will also grade your content for you in real time.

$0 Plan SurferSEO

Optimize and track 1 website | Get SEO insights every 28 days

LOW-IMPRESSION WEBSITES

Optimize and track unlimited amount of websites

Receive specific content optimization suggestions on every topic

TOOLS: Grow Flow queries only

Keyword Analysis:

Keyword Revealer.

Complete Site Analysis:

  • Ahrefs.
  • Semrush.
  • Similar Web.

Content Distribution Tools:

These tools help businesses distribute their content to the appropriate channels and ensure that it reaches the right audience. This can include social media platforms, email newsletters, or paid advertising platforms.

WP Plugins:

Blog to Social.

Jetpack social.

Mailchimp for sending automated emails.

Chatbots:

Chatbots are AI-powered programs that can help you provide a better customer experience. You can use AI chatbots to help customers, answer their questions, and make product recommendations.

(check the best suitable ones according to your need)

Future of AI in content marketing

Future-of-AI-in-content-marketing

There is no doubt that artificial intelligence (AI) is revolutionizing the marketing industry. From predictive analytics to personalized content recommendations, AI is helping creators increase efficiency and effectiveness in their content marketing efforts.

Soon, AI will become even more integral to content marketing, with new applications and capabilities that we can only imagine today. With its ability to process and analyze large amounts of data quickly and efficiently, AI is helping marketers to create more targeted and personalized content than ever before.

Here, we look at some ways AI could change the dynamics of content marketing in the near future.

  • Improved Integration Across Smart Content Marketing Tools
  • Identifying Content Opportunities
  • Automated Content Upgrades
  • Improved content research
  • Improved customer service
  • Manage and automate the content strategy
  • Improved Chatbots
  • AI and machine learning for audience research
  • Automated social media content creation
  • AI for keyword research
  • AI for email marketing
  • Content intelligence
  • AI for personalization

In this digital age, the internet has become the first stop for the majority of consumers before they take any action. Content is the King in this era. Brands should understand the importance of content and its impact on brand awareness and sales conversion.

The AI-powered content marketing tools mentioned in this article are designed to streamline your content marketing workflow and help you create better content faster.

FAQs About Artificial Intelligence in Content Marketing

Hope you liked the post and are ready to try your hand.

Cheers. See Ya.

Ananta Chetry
Ananta Chetry

Fun Till Sunset!
Passionate Author. Content writer for a living.

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